The Strategy Circle is an ongoing support space for service-based women who want consistent guidance, access, and momentum inside their business. A place where you can gain knowledge, movement, and the community you’ve been craving throughout your business journey.
This service is like no other you may have experienced. We don’t do old masterclasses or give you a random curriculum to work through. It’s built around support in real time, proximity to decision-making, and being surrounded by women who are serious about what they’re building.
You are supported weekly, you are seen inside the conversations, and you are guided as things come up, not weeks later.
The Strategy Circle exists because growth doesn’t happen in isolation. It happens when you have the right structure, the right people around you, and consistent access to support as you move.
- You want ongoing access and guidance without being limited to a short container
- You value being surrounded by like-minded women who are moving forward
- You want your questions answered as they come up, not saved for later
- You grow best through conversation, reflection, and shared momentum
- You want support that adapts to where you are, not where you started
This is not about consuming more content, It’s about being supported while you build.
The Strategy Circle is for women who are already in business and are ready to scale but know they cannot do it alone!
Weekly Live Calls - The weekly live calls are the foundation of the Strategy Circle.
These calls exist so you can:
- Get support on what’s actually happening in your business that week
- Talk through decisions, blocks, and ideas in real time
- Receive direct guidance, perspective, and clarity
- Learn through other conversations in the room, not just your own
This is where 1:1-style support happens in a group setting. You can bring your questions, get direct input, and leave with clarity on what to focus on next. The calls are not scripted or pre-taught; they’re shaped by the needs of the room, depending on the conversations happening at that time.
Group Chat Support - The group chat is where ongoing support lives.
Inside the chat, you can:
- Ask questions as things come up
- Sense-check decisions
-Share what you’re working through
- Get guidance and feedback from me
- Learn from the conversations happening around you
This is not a silent space. It’s an active environment where support is accessible and consistent. While this is a group space, your questions are supported directly. You’re not posting into the void.
Access to Me 1:1-style access to me through the live calls and group chat
Inside The Strategy Circle, you have direct access to me through the live calls and the group chat. While this isn’t a private 1:1 container, you still receive 1:1-style support within the group through real-time conversations, guidance, and feedback on what you’re working through.
This is where 1:1-style support happens in a group setting, you can bring your questions, get direct input, and leave with clarity on what to focus on next. The calls are not scripted or pre-taught; they’re shaped by the needs of the room and the conversations happening at that time.
The Structure Behind The Support
The Strategy Circle follows the SSS Method, even though it isn’t curriculum-led. This ensures the support you receive is grounded, intentional, and effective.
Sales
Support around selling, messaging, offers, content, and conversations that lead to income. This shows up naturally in calls and chat through real business scenarios.
Strategy
Ongoing guidance on direction, positioning, clarity, and decision-making. This is where things get refined so you’re not reacting or guessing.
Success
Support around sustainability, confidence, consistency, and building a business that actually works for you long term.
The SSS Method acts as the framework beneath everything, so the guidance you receive isn’t random. It’s connected and intentional.
What are people inside my world saying?
I've been working with Lilly for nearly a year now and I can hand on heart say that investing in Thirty Seven Co was the BEST move I made for myself and my business.
I was very much lost before I met Lilly. I had an idea of what I wanted from my business, but really struggled to make it something special. Since investing in Lilly I have completed changed my business plan, my services and my mindset. I have clarity on what my purpose is within my business and can show up as the business owner I so desperately wanted to be!
Lilly’s extremely talented and will genuinely go the extra mile to ensure you succeed, and that is something I value immensely from a coach! She listens sooo well and really knows how to calm my anxiety, which can be a lot sometimes, and she knows when to push me to overcome my fears. Nothing is ever too big or too much, and she really takes care of you. I wouldn't want to have anyone else by my side to help me grow, succeed, and smash this journey with!
Stella - @glowingsocials_
Hear from my clients
When I first started working with Lilly around 8 months ago, I didn’t even have a business. I had an idea and a concept, and I truly believe that I would not have been able to turn that idea into what it is today without Lilly.
The guidance and support she has given me has been invaluable, and not only that, but it really feels like I have a business bestie in her!!
Investing in Lilly has meant that I’ve been able to build and launch a business I’m really in love with, create content that I’m excited about, and sign a 4-figure client as my VERY FIRST client. I can’t fully put into words how grateful I am to have been able to work with her, and how much she has helped me to achieve over the last 8 months. I can’t wait to continue working with Lilly going forwards, and I really believe that with her in my corner, the sky is the limit!!
fin - @finessedsocials
HEAR FROM MY CLIENTS
I just want to say how much I truly value everything Lilly-Mae has done for me.
Thank you so much. I can’t even put into words how much she’s helped me build my confidence.
Without her, I don’t think I’d have had the push to start doing voiceovers or shift my content the way I have
Isha - bakes By Isha
hear from my clients
The Strategy Circle Monthly Guarantee
Every month inside The Strategy Circle, you’re supported with structure, consistency, and opportunities that keep you moving forward. This isn’t random support or drop-in community, it’s a space designed to create momentum, clarity, and growth, month after month. Here’s what you’re guaranteed every month:
Monthly Challenges
Each month includes a focused challenge designed to create movement and implementation. These challenges exist to support action, consistency, and confidence, giving you a clear focus without overwhelm.
Four Live Support Calls
You’ll have access to four live group calls each month, where real-time guidance, perspective, and support happens. These calls are shaped by the conversations in the room, ensuring you’re always supported on what matters most in your business right now.
Ongoing Community Support
The Inner Circle community is active and open seven days a week. You’ll be surrounded by women who are building seriously, with ongoing conversation, support, and shared momentum available whenever you need it.
A Clear Monthly Focus
Each month is anchored to a core focus aligned with the SSS Method, Sales, Strategy, or Success. This keeps the support intentional and ensures everything inside the space is connected, relevant, and effective.
Monthly Incentives & Opportunities
Inside The Inner Circle, there are regular opportunities to receive prizes, upgrades, and added experiences through monthly incentives. This is part of how I give back to the community, rewarding consistency, engagement, and commitment to your growth.
This structure exists to remove uncertainty and keep you moving. You know what support you’re receiving, you know where to focus, and you’re surrounded by the right people as you grow.
The Strategy Circle is built to support progress, not pressure.
Commitment & Investment
The Strategy Circle runs on a minimum 3-month commitment. This commitment ensures the quality of the space and enables genuine growth to occur over time.
Founding Member Rate is available for the first 10 members. Once these places have been secured, The Strategy Circle will start at an investment of £750 (pay in full) or £270 x 3 (pay monthly).
Pay in Full (Early Bird)
£600 (usually £750)
✔ Full access to The Strategy Circle
✔ Weekly live calls and ongoing chat support
✔ Monthly challenges, incentives, and community opportunities
✔ Bonus: a free 30-minute 1:1 call with me
✔ Locked-in at founder pricings
Pay Monthly (Early Bird)
£219 x 3 (usually £270)
✔ Full access to The Strategy Circle
✔ Weekly live calls and ongoing chat support
✔ Monthly challenges, incentives, and community opportunities
✔ Locked-in early bird rate
FAQs
Yes. You’ll have direct access to me through the live calls and the group chat, but not privately. This isn’t a space where support is left to the community alone, I’m present, engaged, and actively guiding conversations and questions inside the space.
1:1 coaching is personalised and intensive. The Strategy Circle offers 1:1-style support in a group setting, giving you access, guidance, and momentum through live calls and ongoing chat support, without being inside a private container.
Live attendance is encouraged but not required. All calls are recorded and shared inside the portal so you can catch up in your own time, although live calls offer the highest level of interaction and support.
Yes. The Strategy Circle has a minimum 3-month commitment. This ensures there’s enough time for real momentum, consistency, and meaningful growth to happen inside the space.