Stepping Into The Circle
You’re booked, you’re visible, you’re technically doing well, but let’s be honest, what is that if you don’t feel fulfilled and if business is still stressing you out every time you open your laptop, or head into Canva, or even go to answer a client message? Because me and you both know you’re...
Second-guessing your messaging more than you admit, you are constantly overthinking your pricing every time you raise it, even though you are still charging the same as you did two years ago, and you are wondering why sales feel harder than they should at your level.
And then this means
Your content gets engagement, but not always the right conversations, your clients are good, but not always the calibre you know you’re capable of attracting, and growth feels like waves instead of structure, leading you to feel constantly overwhelmed because one month is strong, the next feels slower, so you just go into panic once again.
That’s not scaling, that’s reacting, and this deep into your business, that cannot continue.
If you’re honest, you don’t need another idea, you need to tighten the way your business is built.
That’s exactly what we’re doing inside
Stepping Into The Circle.
Let’s Cut The Small Talk, & let’s talk about what business actually looks like for you right now.
The SSS Method
Everything inside this room is built on my SSS Method, Sales, Strategy, and Success.
Sales is how you position and sell without constantly proving yourself.
Strategy is the structure behind what you’re building and who you’re building it for.
Success is the standard your business operates at long term.
When one is weak, everything feels harder than it should.
Over these three days, we identify where yours needs tightening.
Here’s Exactly What We’re Tightening Over The 3 Days
That way the 3 days don’t feel random.
They feel like intentional entry points into a bigger framework.
Day 1 — Sales: Where You’re Leaking Power.
We start with sales because if this isn’t clean, nothing else works properly.
We look at:
• How your offer is currently positioned
• Why your value might not be landing at the level you think it is
• Where your messaging is unintentionally weakening your authority
• What needs tightening so selling feels direct, not heavy
You’ll leave knowing exactly why sales feel inconsistent and what needs to change.
Day 2 — Strategy: What You’re Actually Building
This is where most founders realise they’ve been moving without clear direction.
We look at:
• What your business is actually building toward
• Whether your content supports that direction
• If your current audience aligns with the level you want
• Where your growth is reactive instead of intentional
This is where your marketing stops being “posting” and starts being positioning.
You’ll leave with clarity on what your business stands for and where it’s going.
Day 3 — Success: The Standard You’re Operating At
This isn’t about revenue goals. t’s about structure.
We define:
• Your six-month vision
• The level you’re actually stepping into
• What needs to change in your systems, boundaries, and offers
• What can’t come with you into your next level
Because if your structure doesn’t match your ambition, you’ll keep circling the same ceiling.
I've been working with Lilly for nearly a year now and I can hand on heart say that investing in Thirty Seven Co was the BEST move I made for myself and my business.
I was very much lost before I met Lilly. I had an idea of what I wanted from my business, but really struggled to make it something special. Since investing in Lilly I have completed changed my business plan, my services and my mindset. I have clarity on what my purpose is within my business and can show up as the business owner I so desperately wanted to be!
Lilly’s extremely talented and will genuinely go the extra mile to ensure you succeed, and that is something I value immensely from a coach! She listens sooo well and really knows how to calm my anxiety, which can be a lot sometimes, and she knows when to push me to overcome my fears. Nothing is ever too big or too much, and she really takes care of you. I wouldn't want to have anyone else by my side to help me grow, succeed, and smash this journey with!
Stella - @glowingsocials_
Hear from my clients
When I first started working with Lilly around 8 months ago, I didn’t even have a business. I had an idea and a concept, and I truly believe that I would not have been able to turn that idea into what it is today without Lilly.
The guidance and support she has given me has been invaluable, and not only that, but it really feels like I have a business bestie in her!!
Investing in Lilly has meant that I’ve been able to build and launch a business I’m really in love with, create content that I’m excited about, and sign a 4-figure client as my VERY FIRST client. I can’t fully put into words how grateful I am to have been able to work with her, and how much she has helped me to achieve over the last 8 months. I can’t wait to continue working with Lilly going forwards, and I really believe that with her in my corner, the sky is the limit!!
fin - @finessedsocials
HEAR FROM MY CLIENTS
I just want to say how much I truly value everything Lilly-Mae has done for me.
Thank you so much. I can’t even put into words how much she’s helped me build my confidence.
Without her, I don’t think I’d have had the push to start doing voiceovers or shift my content the way I have
Isha - bakes By Isha
hear from my clients
Stepping Into The Circle was created for one reason.
To give founder-led businesses a real insight into the methodology that underpins my service, The Strategy Circle, not a teaser., and of course not a watered-down version., an intentional look at how we actually build.
Inside Strategy Circle, we apply this work weekly. we refine it in real time, we make decisions inside it consistently.
This 3-day activation shows you the framework., it lets you experience the structure., i gives you the clarity to decide what your next step looks like.
Whether that’s tightening things independently or stepping into deeper support.
This isn’t a downgrade., it’s the doorway.
So let me ask you this... are you ready to learn...
? Where your sales are leaking clarity.
? Where your messaging needs tightening.
? What your business is actually building toward.
? Whether deeper support is your next move.
If the answer is yes, then stepping into the circle is EXACT what you need!
FAQs
You’ll receive the training replays.
The sessions drop at 11am Tuesday to Thursday, and the live Day 4 session is Friday at 12:30pm. If you can’t make it live, you can submit questions in advance and watch the replay.
Slack remains open until May 1st, so you still have space to implement and ask questions.
No, Stepping Into The Circle is the clarity phase.
Strategy Circle is ongoing refinement and real-time support.
Inside Strategy Circle, you get weekly calls, active chat support, and structured monthly momentum. This 3-day activation shows you the framework. Strategy Circle is where we build inside it properly.
Different rooms. Different depth.
If you’re brand new, this isn’t for you.
If you’ve already made money but know your structure isn’t as tight as it should be, this is exactly for you.
This room is for established, founder-led businesses who are ready to operate at a higher standard, not beginners looking for their first win.